A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will d
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A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will d
Технические характеристики
Год выпуска2013
Тип обложкиМягкая обложка
Автор на обложкеJohn Caples
ISBN9781607965664
Тип книгиПечать по требованию
Язык изданияАнглийский
Количество страниц258
Тип бумаги в книгеОфсетная
Размеры, мм152 x 229
Вес с упаковкой, г414.00
